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To grow, any field of research must both encourage newcomers to work within its boundaries, and help them learn to conduct excellent research within the field’s parameters. This paper aims to examine whether the existing body of neuromarketing literature can support such growth. Specifically, the authors attempt to replicate how a newcomer to the field of neuromarketing would go about orienting themselves to the field and learn how to conduct excellent neuromarketing research.

A total of 131 papers, published in the areas of “neuromarketing” and “consumer neuroscience” were downloaded and then identified as conceptual or empirical in nature. A separate database was created for each type of research paper and information was recorded. For both conceptual and empirical papers, the citation details, notably year of publication, journal, journal ranking and impact factor were recorded. Papers were then descriptively analysed with regards to number of publications over the years, content and journal quality.

It is found that interest in the field is growing, with a greater variety of topics and methods appearing year on year. However, the authors also identify some issues of concern for the field if it wishes to sustain this growth. First, the highly fragmented literature and the lack of signposting makes it very difficult for newcomers to find the relevant work and journal outlets. Second, there is a lack of high-quality, user-oriented methodological primers that a newcomer would come across. Finally, neuromarketing as it appears to a newcomer suffers from a lack of clear guidance on what defines good vs bad neuromarketing research. As a large majority of the reviewed papers have appeared in lower-ranked journals, newcomers might get a biased view on the acceptable research standards in the field.

The insights from the analysis inform a tentative agenda for future work which gives neuromarketing itself greater scientific purpose, and the potential to grow into a better-established field of study within marketing as a whole.

Recent years have witnessed a rise in interest in neuromarketing from academia and industry, as it offers practical tools for determining consumers' subconscious reactions to marketing stimuli. Despite this, the current state of neuromarketing research is not well supported by empirical data. To offer a thorough overview of the studies conducted on this discipline in the past few years, a bibliometric analysis of neuromarketing is carried out, taking into account its techniques, key areas and publication patterns trends from several viewpoints.

This study searched 463 documents for the web of science databases published during the previous sixteen years and visualized them. The graphical display of data was created using the VOS Viewer software.

Electroencephalogram (EEG) appeared as a predominantly tool used in neuromarketing research. EEG is either used alone or together with Human Eye-Tracking (HET). “Emotions” was identified in the study as a crucial area of neuromarketing, among other pertinent concepts. The study's results also showed that authors from the United States produced the most articles on neuromarketing, followed by those from the United Kingdom and Spain. The publishing trend, sources and major contributors in neuromarketing are identified using Web of Science data from 2006 to 2021. Overall, the research provides insight into neuromarketing's past, present and future as well as the most widely utilized analytical techniques.

The study's conclusions will be of interest to researchers in understanding the journals that publish neuromarketing research, the themes that contributors and writers have identified, and the countries where research is carried out. This is the first comprehensive study, to the authors' knowledge, that provides a general summary of the key trends in neuromarketing research throughout its history. To the authors' knowledge, this is the first thorough study that offers a broad overview of the most important developments in neuromarketing research from 2006 to 2021.

The purpose of this paper is to examine consumer emotions and the social science and observation measures that can be utilised to capture the emotional experiences of consumers. The paper is not setting out to solve the theoretical debate surrounding emotion research, rather to provide an assessment of methodological options available to researchers to aid their investigation into both the structure and content of the consumer emotional experience, acknowledging both the conscious and subconscious elements of that experience.

A review of a wide range of prior research from the fields of marketing, consumer behaviour, psychology and neuroscience are examined to identify the different observation methods available to marketing researchers in the study of consumer emotion. This review also considers the self report measures available to researchers and identifies the main theoretical debates concerning emotion to provide a comprehensive overview of the issues surrounding the capture of emotional responses in a marketing context and to highlight the benefits that observation methods offer this area of research.

This paper evaluates three observation methods and four widely used self report measures of emotion used in a marketing context. Whilst it is recognised that marketers have shown preference for the use of self report measures in prior research, mainly due to ease of implementation, it is posited that the benefits of observation methodology and the wealth of data that can be obtained using such methods can compliment prior research. In addition, the use of observation methods cannot only enhance our understanding of the consumer emotion experience but also enable us to collaborate with researchers from other fields in order to make progress in understanding emotion.

This paper brings perspectives and methods together to provide an up to date consideration of emotion research for marketers. In order to generate valuable research in this area there is an identified need for discussion and implementation of the observation techniques available to marketing researchers working in this field. An evaluation of a variety of methods is undertaken as a point to start discussion or consideration of different observation techniques and how they can be utilised.

The Chamberlain murder trial or ‘dingo case’ polarised the Australian community – the miscarriage of justice, the relentless media scrutiny and the mediaeval-style public condemnation of Lindy Chamberlain all exposed the prejudices of mainstream Australia. At the same time, Lindy Chamberlain experienced a groundswell of public support: the case was publicised around the world and generated local protest groups. This paper is concerned with re-thinking the historical effects of that case, and is theoretically informed by contemporary debates on the violence of the law, formations of public culture, and cultural trauma.

The purpose of this paper is to reflect on the author’s decade-long tenure as the Editor of the European Journal of Marketing (EJM). The paper presents his thoughts on the past 10 years of marketing scholarship, his views on future directions and some advice for those looking to publish their research in academic journals.

The paper takes a reflective, discursive approach, and also reviews a wide range of topics relevant to marketing researchers.

The author finds that EJM has grown substantially on many levels in the past decade. He also finds that there are some concerns around marketing research, and social scientific scholarship in general, that marketing scholars may wish to consider and take into account in their ongoing work.

The paper is partly a personal view, and does not rely on any empirical research. However, the views espoused are justified by theoretical review and conceptual argument.

The implications of this paper are relevant to marketing scholars, journal reviewers, readers of research, as well as those who manage scholarship (e.g. university administrators). The author suggests a number of directions that the research, publication and reward process could move in to improve practice.

The paper brings together a large number of different views and concepts relevant to further development of marketing research, and provides original summaries and extensions.

A number of developments and activities in the British Library are reviewed. Developments in the field of copyright are outlined and the development of internal networking is described in some detail. A number of recent exhibitions in the Library are briefly reviewed and significant additions to the collections are described.

Children experience toxic stress if there is pronounced activation of their stress-response systems, in situations in which they do not have stable caregiving. Due to their exposure to multiple poverty-related risks, African American children may be more susceptible to exposure to toxic stress. Toxic stress affects young children’s brain and neurophysiologic functioning, which leads to a wide range of deleterious health, developmental, and mental health outcomes. Given the benefits of early care and education (ECE) for African American young children, ECE may represent a compensating experience for this group of children, and promote their positive development.

Referring to the importance of the public health services in this country, Sir Kingsley Wood, M.P., in a recent speech observed that the result of the recent General Election afforded an unprecedented opportunity for the steady development during the next five years, and possibly ten, of the public health services of the country, not by means of stunts, but by science and statecraft. Prevention must be their great watchword. The great triumphs of public health were due in no small degree to the work of the general practitioner. To him came the great host of patients with what were called “trivial ailments,” which, in fact, did so much to incapacitate us as a nation. People little realised, for instance, what the “common cold” cost the State. One of the greatest needs in health matters of the immediate future was research. We were still in the dark as to the causes of measles, of influenza, of rheumatism, and of cancer. We had yet to learn the relationship of certain foods and particular diseases. The Health Ministry was concerned with the important question of pure food. We needed not only cheap food but clean food, which was vital to a healthy and vigorous race. There were two great objects to be achieved. We must continue to improve our food values. It was true that in 1920 out of nearly half a million deaths those of fourteen men and two women were directly attributed to “starvation.” but the evils of malnutrition could not be so narrowly limited. Clean and wholesome food was an effective weapon against disease and premature death. There was, it was gratifying to note, a considerable rise in the standard of national nutrition, and this had been an important and favourable factor in the decline of mortality from tuberculosis. But the consumer must more and more be safeguarded against contaminated, adulterated, and disease‐producing food. Civilisation had urbanised man, it had taken him away from his natural base—the soil—and thus from the prime source of his food supply. It brought him from lone distances, and while giving him a greater abundance it had robbed his food of much of its freshness and vitality. To‐day we often chose our food more by reading advertisements than in trusting to our natural tastes. We loved to see some of our vegetables very green, and accordingly they were canned and coloured for us. Dirty and dusty milk, and careless handling of meat and bread, “doctored” butter, and the boron preserved sausage, the boracised egg, the mixture of sugar, artificial flavouring, and benzoic acid, sometimes called ginger beer, were not the best illustrations of our advance in national health conditions. It was quite possible to imagine a reasonable meal which might contain 20 or even more grains of boric acid besides other preservatives. In these respects Great Britain was behind the standard of many other countries. There was a general movement in various parts of the civilised world in the direction of limiting and controlling the admixture of chemical preservatives and colouring matter with foodstuffs. He was glad to say that it had the support in this country of the great majority of the traders, who were equally anxious to see a pure food supply. The best firms and the shopkeepers of the country strongly desired it. Mr. Neville Chamberlain had the matter well in hand, and already certain regulations were being framed on the basis of the recommendation of an Expert Committee which had recently enquired into the whole subject. These regulations would first be published, in order that persons interested might, if they desired, submit recommendations to the Ministry. Certain of the recommendations of the Committee could not be effected without legislation, but it was proposed to undertake this as soon as pressure on Parliamentary time permitted. The Ministry hoped also to promote a measure consolidating the whole of the law relating to food. He desired to say, in conclusion, that while laws were necessary and regulations were desirable to a large extent, the vital matter of clean food rested with the nation itself. The public had recently been asked by the Ministry to refrain from the common practice of handling meat before purchasing. Fingering meat was, of course, a definitely unhealthy habit. Nobody desired unnecessary regulations, especially Britishers, and they did not want grandmotherly legislation: but in certain elementary matters in connection with our food we must break many old bad habits. Education had done much for improved health and temperance, and he did not doubt it would largely help to achieve the advanre which was so necessary and urgent in connection with attainment of a purer and cleaner food supply.